TY  - BOOK
AU  - Cateora,Philip R.
AU  - Gilly, Mary C.
AU  - Graham, John L.
TI  - International Marketing
SN  - 9780071084215
U1  - 658.848 23
PY  - 2010///
CY  - Boston
PB  - McGraw Hill
KW  - Business
KW  - Marketing strategies
N1  - Includes bibliographical references and indexes
ER  -