TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly, James H.
TI  - Marketing Management: knowledge and skills 
SN  - 9780071315555
U1  - 658.8 23
PY  - 2013///
CY  - New York
PB  - McGraw Hill Irwin
KW  - Marketing management
KW  - Marketing skills
N1  - Includes bibliographical references and indexes
ER  -