TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz, David L.
TI  - Contemporary Marketing
SN  - 0324185103
U1  - 658.8 22
PY  - 2004///
CY  - Australia
PB  - Thomson South-Western
KW  - Marketing
N1  - Includes bibliographical references and and index
ER  -