TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
AU  - Cannon,Joseph P.
TI  - Basic Marketing: a marketing strategy planning approach 
SN  - 9781259060762
U1  - 658.8 22
PY  - 2014///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -