TY  - BOOK
AU  - Zikmund,William G.
AU  - d'Amico, Micheal.
TI  - Effective Marketing: creating and keeping  customers in an e-commerce world 
SN  - 0332406392X
U1  - 658.8 22
PY  - 2002///
CY  - Australia
PB  - South- Western Thomas Learning
KW  - Marketing
KW  - E-Commerce
N1  - includes bibliographical references and index
ER  -