TY  - BOOK
AU  - Whitaker,Wayne R.
AU  - Ramsey,Janet E.
AU  - Smith,Ronald D.
TI  - Mediawriting: print, broadcast, and public relations 
SN  - 9780415891806 (hardback : alk. paper)
U1  - 808.066302 23
PY  - 2012///
CY  - New York
PB  - Routledge
KW  - Mass media
KW  - Authorship
KW  - Broadcast journalism
KW  - Public relations
KW  - Journalism
N1  - Includes bibliographical references and index; Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you
ER  -