TY  - BOOK
AU  - Harper,Christopher
TI  - What's Next in Mass Communication: readings on media and culture 
SN  - 0312167431
U1  - 302.23 22
PY  - 1998///
CY  - New York
PB  - St. Martin's Press
KW  - Mass media
KW  - United States
N1  - Includes a short introd. to each chapter consisting of several readings; discussion questions and exercises follow each reading; Includes index
ER  -