Managerial Economics : foundations of business analysis and strategy - Thomas, Christopher R.; Maurice, S. Charles (New York : McGraw-Hill/Irwin, 2013)
Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business.
Includes bibliographical references and index.
Keywords: Managerial economics