TY  - BOOK
AU  - Heath,Robert L.
TI  - The SAGE Handbook of Public Relations
SN  - 9781412977807 (cloth)
U1  - 659.2 22
PY  - 2010///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Public relations
KW  - Handbooks, manuals, etc
N1  - Rev. ed. of: Hand book of public relations. c2001; Includes bibliographical references and index; Preface; Robert L. Heath --; PART I; Mind, Self, and Society; Robert L. Heath --; Chapter 1; Public Relations in the Enactment of Civil Society; Maureen Taylor --; Chapter 2; Strategic Management of Communication: Insights From the Contingency Theory of Strategic Conflict Management; Glen T. Cameron --; Chapter 3; Seeing the Forest Through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future; Lan Ni --; Chapter 4; The Cursed Sisters: Public Relations and Rhetoric; Øyvind Ihlen --; Chapter 5; Implications of Complexity Theory for Public Relations: Beyond Crisis; Priscilla Murphy --; Chapter 6; Signs of the Times: Economic Sciences, Futures, and Public Relations; David McKie --; Chapter 7; Publics and Public Relations: Effecting Change; Judy Motion --; Chapter 8; Correspondence(s) to Reality: A Reconstructive Approach to Public Relations; Gunter Bentele --; Chapter 9; Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies; Nigel M. de Bussy --; Chapter 10; "Making It Real": Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric; Jacquie L'Etang --; Chapter 11; Social Construction and Public Relations; Katerina Tsetsura --; Chapter 12; Public Relations and Power; Jeffrey L. Courtright --; Chapter 13; Power and Public Relations: Paradoxes and Programmatic Thoughts; Shirley Leitch --; Chapter 14; "Race" in Public Relations; Lee Edwards --; Chapter 15; Toward an Intersectionality Theory of Public Relations; Natalie T. J. Tindall --; Chapter 16; Does Public Relations Scholarship Have a Place in Race?; Damion Waymer --; Chapter 17; Feminist Scholarship and Its Contributions to Public Relations; Brenda J. Wrigley --; Chapter 18; Reflective Management: Seeing the Organization as if From Outside; Susanne Holmstrom --; Chapter 19; Symmetry and Its Critics: Antecedents, Prospects, and Implications for Symmetry in a Postsymmetry Era; Robert E. Brown --; Chapter 20; Strategy, Management, Leadership, and Public Relations; Winni Johansen --; Chapter 21; Reputation, Communication, and the Corporate Brand; Peggy Simcic Brønn --; PART II; The Practice of Public Relations As Change Management; Robert L. Heath --; Chapter 22; The Use of Research in Public Relations; Don W. Stacks --; Chapter 23; Reputation Models, Drivers, and Measurement; Tom Watson --; Chapter 24; Come Together: Rise and Fall of Public Relations Organizations in the 20th Century; Julie K. Henderson --; Chapter 25; Public Relations Identity: Evolving From Academic and Practitioner Partnerships; Bonita Dostal Neff --; Chapter 26; Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams From My Father; Gayle M. Pohl --; Chapter 27; Activism 2.0; Denise P. Ferguson --; Chapter 28; Activism in the 20th and 21st Centuries; F. Erik Brooks --; Chapter 29; Public Relations Practitioners and the Leadership Challenge; Juan Meng --; Chapter 30; Embedding Issue Management: From Process to Policy; Tony Jaques --; Chapter 31; Risk Communication; Michael J. Palenchar --; Chapter 32; Community Engagement and Risk Management; Katherine A. McComas --; Chapter 33; Crisis Communication: A Developing Field; W. Timothy Coombs --; Chapter 34; Expanding the Parameters of Crisis Communication: From Chaos to Renewal; Robert R. Ulmer --; Chapter 35; Red Cross Crisis Communication in the Wake of September 11, 2001; Kimberly A. Schwartz --; Chapter 36; Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge; James G. Hutton --; Chapter 37; Being Public: Publicity as Public Relations; Kirk Hallahan --; Chapter 38; The Role of Public Relations in Promoting Healthy Communities; Ruthann Weaver Lariscy --; Chapter 39; Community Relations and Corporate Social Responsibility; Lan Ni --; Chapter 40; The Nature of Good in Public Relations: What Should Be its Normative Ethic?; Shannon A. Bowen --; Chapter 41; Military Spokespeople and Democracy: Perspectives from Two Israeli Wars; Margalit Toledano --; Chapter 42; Sport Public Relations; Thomas E. Isaacson --; Chapter 43; Investor Relations; Alexander V. Laskin --; Chapter 44; Public Relations Media; Kirk Hallahan --; Chapter 45; Directions in Social Media for Professionals and Scholars; Michael L. Kent --; PART III; Public Relations as Globalicity; Robert L Heath --; Chapter 46; Why Culture is Still Essential in Discussions About Global Public Relations; Robert I. Wakefield --; Chapter 47; The Local, National, and Global Challenges of Public Relations: A Call for an Anthropological Approach to Practicing Public Relations; Dean Kruckeberg --; Chapter 48; Cross-National Conflict Shifting: A Transnational Crisis Perspective in Global Public Relations; Juan-Carlos Molleda --; Chapter 49; Globalization and Public Relations: Opportunities for Growth and Reformulation; Krishnamurthy Sriramesh --; Reflections and Concluding Thoughts; Robert L. Heath --; Reflections on the Field; Elizabeth L. Toth
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