TY - BOOK AU - Howson,Cindi,. TI - Successful Business Intelligence: unlock the value of BI & big data SN - 9780071809184 (hardback) U1 - 658.472 23 PY - 2014/// CY - New York PB - McGraw-Hill Education KW - Business intelligence N1 - Includes bibliographical references (p. 299-308) and index N2 - Expanded to cover the latest in business intelligence-big data, cloud, mobile, visual data discovery, and in-memory-this fully updated bestseller by BI guru Cindi Howson provides the most modern techniques to exploit BI for the highest ROI ER -