TY - BOOK AU - Ball,Donald A. AU - McCulloch,Wendell H. AU - Frantz,Paul L. AU - Geringer,Michael J. AU - Minor,Michael S. TI - International Business: the challenge of global competition SN - 0072537973 (alk. paper) U1 - 658.049 22 PY - 2004/// CY - Boston PB - McGraw - Hill/Irwin KW - International business enterprises. KW - management KW - International economic relations N1 - Includes bibliographical references and index ER -