TY  - BOOK
AU  - Tusiime, Patrick
TI  - The Impact of Brand Image on Consumer Purchase Decision :  : a case study of coca cola 
U1  - D 658.834 23
PY  - 2014///
CY  - [s.l
PB  - s.n]
KW  - Brand image
KW  - Consumer
KW  - Purchase decision
N1  - Includes bibliographic references and appendix
ER  -