TY  - SER
AU  - Perreault,William
AU  - McCarthy,E.Jerome
TI  - Applications in Basic Marketing: clippings from the popular business press 
SN  - 0075610310
SN  - 10995579
U1  - 658.8 22
PY  - 2001///
CY  - Boston
PB  - Irwin McGraw-Hill
KW  - Marketing
KW  - Periodicals
KW  - Management
KW  - Périodiques
KW  - Coupures de presse
N1  - Includes bibliographical references
N2  - "Clippings from the popular business press."
ER  -