TY  - BOOK
AU  - Arens,William F.
AU  - Whidden,Jack J.
TI  - Contemporary Advertising
SN  - 0256182574
U1  - 659.1 20
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Advertising
N1  - Includes four pages of color tranparencies; Includes bibliographical references and index
ER  -