TY  - BOOK
AU  - Boyd,Harper W.
AU  - Walker,Orville C.
AU  - Larreche,Jean-Claude
TI  - Instructor's Manual to Accompany Marketing Management: a strategic approach with a global orientation 
SN  - 0072892854
U1  - 658.8 22
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing Management
ER  -