TY  - BOOK
AU  - Timacheff,Serge
AU  - Rand,Douglas E.
TI  - From Bricks to Clicks: 5 steps to creating a durable online brand 
SN  - 0071371893 (alk. paper)
U1  - 658.827 21
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Brand name products
KW  - Advertising
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/mh021/2001018017.html
UR  - http://www.loc.gov/catdir/toc/mh021/2001018017.html
UR  - http://www.loc.gov/catdir/enhancements/fy0705/2001018017-b.html
ER  -