TY  - GEN
AU  - Usunier,Jean-Claude
AU  - Lee,Julie Ann
TI  - Marketing Across Cultures
SN  - 0273685295 (alk. paper)
U1  - 658.848 22
PY  - 2005///
CY  - Harlow, Eng.
PB  - Financial times/Prentice Hall
KW  - Export marketing-Social aspects
KW  - International business enterprises-Social aspects
KW  - Intercultural communication-Business aspects;
N1  - Includes bibliographical references (p. 475-479) and index (p. 481-494)
ER  -