TY  - BOOK
AU  - Anderson,Patricia M.
AU  - Rubin,Leonard G.
TI  - Marketing Communications
SN  - 0135570913
U1  - 658.8 22
PY  - 1986///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Communication in marketing
N1  - Includes bibliographies and index
ER  -