TY  - BOOK
AU  - McLver,Colin
AU  - Naylor,Geoffrey
TI  - Marketing Financial Services
T2  - The Marketing series
SN  - 0852970544 hard covers
U1  - 332.10688 20
PY  - 1980///
CY  - London
PB  - Hobsons Press
KW  - Financial services industry
KW  - Great Britain
KW  - Bank marketing
KW  - Advertising
N1  - Includes index
ER  -