TY  - GEN
AU  - Boyd,Harper W.
AU  - Larreche, Jean-Claude
AU  - Walker,Orville C.
AU  - Larreche,Jean-Claude
TI  - Marketing Management : : a strategic approach with a global orientation 
SN  - 0256226326
U1  - 658.8  22
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketingm management
N1  - Includes appendixes (p. 524-526) indexes (p. 527-547)
ER  -