TY  - BOOK
AU  - Perreault, William D. 
AU  - McCarthy, E Jerome.
TI  - Appilcation in Basic Marketing: clippings from popular business press 
SN  - 0075610337
U1  - 381 22
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill Company,  Inc.
KW  - Marketing
ER  -