TY - BOOK AU - Whewell,Rob TI - Supply Chain in the Pharmaceutical Industry: strategic influences and supply chain responses SN - 9780566086953 (hbk.) U1 - 338.476151 22 PY - 2010/// CY - Farnham, England, Burlington, VT PB - Gower KW - Pharmaceutical industry KW - Materials management KW - Costs KW - Customer services KW - Business logistics KW - Medical supplies KW - Drugs KW - Economics, pharmaceutical KW - Technology, pharmaceutical KW - economics KW - Cost control N1 - Includes bibliographical references and index; The role of technology in the supply chain -- Managing supply chain technology -- The economic significance of healthcare investment -- The importance of intellectual property : its development and protection -- The operational provision of healthcare -- Conflicting goals within the supply chain -- Diversion and parallel trade -- Tactical responses to diversion -- Managing compliance -- The case for enhanced patient protection -- Applying technology to secure the supply chain to patients -- The importance of information -- The future of healthcare ER -