TY  - GEN
AU  - Engel,James F.
AU  - Warshaw,Martin R.
AU  - Kinnear, Thomas C. 
TI  - Promotional Srategy: managing the marketing communications process 
SN  - 0256082049
U1  - 658.82  22
PY  - 1991///
CY  - Homewood,IL.
PB  - McGraw Hill
KW  - Advertising; Marketing; Marketing-management;
N1  - Includes Notes (p.738-739) and Index (p.741-753)
ER  -