TY - BOOK AU - Rogers,Everett M. AU - Shoemaker,F.Floyd TI - Communication of Innovations: a cross-cultural approach U1 - 302.2 23 PY - 1971/// CY - New York PB - Free Press KW - Social change KW - Cross-cultural studies KW - Technological innovations KW - Social aspects KW - Diffusion of innovations N1 - First ed. (1962) and 3rd ed. (c1963) published under title: Diffusion of innovations; Includes bibliography (p. 387-466) ER -