TY  - BOOK
AU  - Kamugisha, Dennis K.
TI  - Influence of Branding on Consumer Purchase Decision: a case of the coke brand 
U1  - D658.827 22
PY  - 2018///
CY  - [s.l
PB  - s.n]
KW  - Branding
KW  - Consumer Purchase Decision
N1  - Thesis (BBA)- Uganda Christian University, 2018; Includes bibliographic references : (p. 43-47)
ER  -