TY  - BOOK
AU  - Jobber,David
AU  - Ellis-Chadwick, Fiona
TI  - Principles and Practice of Marketing
SN  - 9780077174149
U1  - 658.8 22
PY  - 2016///
CY  - Berkshire
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Europe
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -