Strategy : a view from the top - De Kluyver, Cornelis A.; Pearce, John A. (Harlow : Pearson Education Limited, 2014)
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
Includes bibliographical references and index.
Keywords: Executives; Leadership; Management