TY  - BOOK
AU  - De Kluyver,Cornelis A.
AU  - Pearce,John A.
TI  - Strategy: a view from the top 
SN  - 129204036X
U1  - 658.4012 22
PY  - 2014///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Executives
KW  - Leadership
KW  - Management
N1  - Includes bibliographical references and index; What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio
ER  -