TY  - BOOK
AU  - Ndyose, Naome
TI  - Celebrity endorsement and Brand Loyalty among the Youth with Reference to Telecommunication Companies in Uganda
U1  - D658.827 22
PY  - 2019///
CY  - [s.l
PB  - s.n]
KW  - Celebrity endorsements
KW  - Brand loyalty
KW  - celebrity trustworthiness - Brand loyalty
KW  - Uganda
KW  - Marketing strategies - Telecommunication companies
N1  - Includes Bibliographic References : (p.52-56)
ER  -