TY  - BOOK
AU  - Scott,David Meerman
TI  - The New Rules of Marketing & PR: how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly 
SN  - 9781118488768 (pbk)
U1  - 658.872 23
PY  - 2013///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - Public relations
N1  - Includes an index (p. 417-439)
ER  -