The Impact of Promotional Activities on Consumers Buying Behaviour : The case study of Unilever Uganda Ltd - Katende, Valeria Naluyima ([s.l : s.n], 2019)
Thesis (BBA) - Uganda Christian University, 2019
Includes Bibliographical References (p.33-37).
Keywords: Sales promotion; Consumer behaviour; Marketing; Promotional activities - Unilever -- Uganda