TY  - BOOK
AU  - Aronczyk, Melissa.
AU  - Powers, Devon.
TI  - Blowing Up the Brand: critical perspectives on promotional culture 
SN  - 9781433108662 (hardpaper)
U1  - 306.34 23
PY  - 2010///
CY  - New York
PB  - Peter Lang Publishing Ltd
KW  - Branding (marketing)
KW  - Brand name products
KW  - Imagery (psychology)
KW  - Popular culture
N1  - Includes bibliographical references and index
ER  -