TY  - BOOK
AU  - Tellis, Gerard J
TI  - Effective Advertising: understanding when, how and why advertising works 
SN  - 0761922539
U1  - 659.1 22
PY  - 2004///
CY  - New Delhi
PB  - Sage publications
KW  - Advertising
N1  - Includes Index
ER  -