TY  - SER
AU  - Schiffman, Leon G
ED  - Richard K. Miller & Associates.
TI  - Consumer behavior
SN  - 8120312880
AV  - HF5415.32 .C6537
U1  - 658.834 22
CY  - Loganville, GA
PB  - Richard K. Miller Asso.
KW  - Consumer behavior
KW  - United States
KW  - Periodicals
KW  - Statistics
KW  - Consumers' preferences
KW  - Motivation research (Marketing)
KW  - Marketing research
N2  - Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results.  The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups
ER  -