TY  - BOOK
AU  - Malhotra, Naresh K
AU  - Birks, David F.
TI  - Marketing Research: an applied approach 
SN  - 0139229647
U1  - 658.83 22
PY  - 2000///
CY  - London
PB  - Prentice Hall
KW  - Marketing Researh
N1  - Index
ER  -