TY  - BOOK
AU  - Wilson Richard M. S.
AU  - Gilligan, Colin
TI  - Strategic Marketing Management: Planning, Implementation and Control 
SN  - 075062244X
U1  - 658.8 22
PY  - 2002///
CY  - Oxford
PB  - Butterworth
KW  - Marketing
N1  - Includes(Index)
ER  -