TY  - BOOK
AU  - Wimmer,Roger D.
AU  - Dominick, Joesph R.
TI  - Mass Media Research: an introduction 
SN  - 9781439083925
U1  - 302.2307 22
PY  - 2011///
CY  - Australia
PB  - Wardsworth Cengage Learnng
KW  - Research
N1  - Includes (glossary, index)
ER  -