TY  - GEN
AU  - Drummond, Graeme
AU  - Gilligan, Colin
AU  - Ensor, John
TI  - Strategic Marketing: planning and control 
SN  - 0750652365
U1  - 658.84 22
PY  - 1997///
CY  - OXFORD
PB  - BUTTERWORTH-HEINMANN
KW  - MARKETING;
N1  - Index
ER  -