TY  - BOOK
AU  - McPhail,Thomas L.
AU  - Phipps, Steven.
TI  - Global Communication: theories, stakeholders, and trends 
SN  - 9781119522188 (paperback)
U1  - 302.2 23
PY  - 2020///
CY  - UK
PB  - John Wiley & Sons, Inc.
KW  - Communication, international
KW  - Communication
KW  - International cooperation
N1  - Includes bibliographical references and index; Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies and organizations -- The Internet : the evolving frontier -- American multimedia conglomerates -- Stakeholders of multimedia conglomerates outside the United States -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music, and MTV -- CNN : international role, impact, and global competitors -- The role of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Toward globalization : the approaches and accomplishments of the four media giants in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions
ER  -