TY  - BOOK
AU  - Scott,David Meerman
TI  - The New Rules of Marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly 
SN  - 9781119362470 (pdf)
U1  - 658.872 23
PY  - 2017///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Internet marketing
KW  - Internet in public relations
N1  - Earlier edition: 2015; Includes index
ER  -