TY  - BOOK
AU  - McArthur,John A.
TI  - Planning for Strategic Communication: a workbook for applying social theory to professional practice 
SN  - 9781497329393
U1  - 302.2 22
PY  - 2014///
CY  - s.l.
PB  - s.n.
KW  - Strategic communication
ER  -