TY  - BOOK
AU  - Kirp,David L.
TI  - Shakespeare, Einstein, and the Bottom Line: the marketing of higher education 
SN  - 0674011465 (alk. paper)
U1  - 378.73 21
PY  - 2003///
CY  - Cambridge, Mass.
PB  - Harvard University Press
KW  - Universities and colleges
KW  - United States
KW  - Marketing
KW  - Education, Higher
KW  - Public relations
N1  - Includes bibliographical references (p. 265-314) and index
UR  - http://edrev.asu.edu/reviews/rev302.htm
ER  -