TY  - BOOK
AU  - Mahoney,James
TI  - Strategic Communication: campaign planning 
SN  - 9780190303761 (paperback)
U1  - 658.45 22
PY  - 2017///
CY  - Australia
PB  - Oxford University Press
KW  - Communication
KW  - Management
N1  - Includes bibliographical references and index
ER  -