TY  - BOOK
AU  - Corcoran,Nova
TI  - Communicating Health: strategies for health promotion 
SN  - 9781412924023 (hbk.)
AV  - RA427.8 .C623 2007
U1  - 613 22
PY  - 2007///
CY  - London
PB  - SAGE Publications Ltd.
KW  - Health promotion
KW  - Health education
N1  - Includes bibliographical references (p. [200]-214) and index; List of figures --; List of contributors --; Editor's acknowledgements --; Publisher's acknowledgements --; Introduction; Nova Corcoran --; 1; Theories and models in communicating health messages; Nova Corcoran --; Communication defined --; Components of communication --; Factors influencing communication --; Models and theories overview --; Why use theoretical models --; Problems associated with theory-based approach --; Theories --; The; theory of planned behaviour --; Health belief model --; Criticisms of cognitive theories --; Transtheoretical model --; Process of behaviour change --; Criticisms of stage-step theories --; The; communication-persuasion model and the information-persuasion matrix --; Criticisms of the communication -persuasion model --; Practical implications : which theoretical model? --; Practical implications : getting started --; Practical implications : individual change vs structural change --; The; theory of planned behaviour in practice --; The; health belief model in practice --; Application of the transtheoretical model (TTM) to practice --; 2; Social and psychological factors in communication; Nova Corcoran; and; Sue Corcoran --; Why social and psychological factors? --; The; target group --; The; relevance of social and psychological factors to communication --; Social factors overview --; Social factors and health promotion practice --; Psychological factors overview --; Attitudes --; Beliefs --; Values --; Predicting attitudes, beliefs and values in practice --; Strategies for changing attitudes and behaviours --; Changing attitudes through information giving --; Changing attitudes through behaviour --; Implications for practice --; 3; Reaching unreachable groups and crossing cultural barriers in communication health promotion; Barbara Goodfellow; and; Calvin Moorley --; Crossing cultural barriers --; Communicating across cultural barriers - process and structural barriers --; Process barriers --; Structural barriers --; Communication and people living with disabilities --; The; classification and definition of disability --; Labelling and stigma --; Health promotion - communication and language --; Health care communication and disability --; Policy - the expert patient --; Defining, profiling and locating older people --; Health and wellbeing --; Communication and barriers to working with older people --; Older peoples' health policy and health promotion --; 4; Mass media in health communication; Nova Corcoran --; What is mass media? --; Common mass media use in health promotion --; What the mass media can and cannot deliver --; Creating a health campaign using mas media --; Supportive environments --; Audience segmentation and message design --; Social marketing --; Criticisms of social marketing --; Utilizing the media for free --; Using incentives : fear appeals and positive appeals --; 5; Information technology in health communication; Nova Corcoran --; The; role of IT in health --; The; practitioner and the lay person --; The; potential of it in health promotion --; The; Internet --; Computer-based interventions --; Computer-based touch-screen kiosks --; Computer-based CD-ROMs --; Mobile phones --; Advantages and disadvantages of IT --; Using IT in health promotion --; Tailoring information --; Designing resources in IT --; Overcoming barriers to IT --; Internet advocacy --; 6; Using settings to communicate health promotion; Nova Corcoran; and; Anthony Bone --; Defining settings --; Types of settings --; Main features of settings --; Traditional settings --; Non-traditional settings --; The; advantages of using settings --; The; disadvantages of using settings --; Overview of four non-traditional settings --; Places of worship --; Universities --; Personal care settings --; Travel centres -- g 7; Evidence-based practice and communication; Nova Corcoran; and; John Garlick --; Definitions of evidence-based practice --; Rationale for evidence base --; What evidence can be used? --; The; Young@heart evidence-based initiative --; Where to find evidence? --; Problems with using the evidence base --; Acceptability and transferability --; How to establish an evidence base --; Using an evidence base to identify methods and strategies --; 8; Using evaluation in health promotion communication; Sue Corcoran --; Defining evaluation --; Why evaluate communication in health promotion? --; Overview of models and theories of evaluation in health promotion --; Process, impact and outcome evaluation --; Economic evaluation --; Pluralistic evaluation --; Participatory evaluation --; Social marketing --; Experimental design evaluation --; Evaluating interventions using theoretical models of communication --; What to measure --; Evaluation of  mass communication --; Evaluating the dissemination of results in health promotion --; Barriers to disseminating evaluation --; Conclusion: bridging theory and practice - ten different health promotion campaigns; Nova Corcoran --; Activity discussions --; Glossary --; References --; Index
ER  -