TY  - GEN
AU  - Perreault,William D.
AU  - McCarthy, E. Jerome.
TI  - Basic Marketing : : a global-managerial approach 
SN  - 0072409479
U1  - 658.8 22
PY  - 2002///
CY  - Boston
PB  - McGraw Hill-Irwin
KW  - Marketing
KW  - Management
KW  - Export marketing
N1  - Includes indexes (p. I-1-I-16) and glossary (P. g-1-g-12)
ER  -