TY  - GEN
AU  - Adrian Payne
AU  - Martin Christopher
AU  - Moira clark
TI  - Relationship Marketing: strategy and implementation 
SN  - 0750636262
U1  - 658.8  22
PY  - 1999///
CY  - Oxford
PB  - ButterWorth-Heinnemman
KW  - MARKETING;
N1  - Includes Indexes (p. 501-509)
ER  -