TY  - GEN
AU  - Cateora,Philip R.
AU  - Graham, John L
TI  - International Marketing
SN  - 0072398841
U1  - 658.848 22
PY  - 2002///
CY  - New Delhi
PB  - Tata McGRAW-HILL
KW  - Marketing, International; International Business Enterprises
KW  - International
KW  - International business enterprises
KW  - Export marketing;
N1  - Includes indexes (p. 670-694)
ER  -