TY  - GEN
AU  - Zeithaml,Valarie A.
AU  - Bitner, Mary Jo
TI  - Services Marketing : : integrating customer focus across the firm 
SN  - 0072471425 (alk. paper)
U1  - 658.8 22
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Services marketing
N1  - Includes bibliographical references (p. 658-660) and index (p. 661- 668)
ER  -