TY  - GEN
AU  - Batra,Rajeev
AU  - Myers, John G.
AU  - Aaker, David A.
TI  - Advertising Management
SN  - 8120312198
U1  - 380.10294 22
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall
KW  - Advertising, management
N1  - Includes index (p. 739-753)
ER  -