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Speech Communication, Public Relations and Advertising : Introduction to communication ; Course book 7 / edited by G.C Angelopulo by

Angelopulo G.C

Series: The course book series no. 7 | Plooy, Trudie du ;

Edition: bk 7

Publication details: Kenwyns, S.A : Juta & Co., 1997

Availability: Items available for loan: Hamu Mukasa Library (2)Call number: 302.23 COM, ...

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Promotional Srategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear by

Engel,James F
Warshaw,Martin R
Kinnear, Thomas C

Edition: 7th ed.

Publication details: Homewood,IL. : McGraw Hill, c 1991

Availability: Items available for loan: Hamu Mukasa Library (2)Call number: 658.82 ENG, ...

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COPYWRITING FOR THE ELECTRONIC MEDIA: a practical guide by

MEESKE, Milan D

Edition: 3rd ed

Publication details: Belmont,Ca. Wadsworth 1998

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 659.114 MEE.

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Marketing Communication and Adverstising / R.C. Bhatia by

Bhatia, R.C

Publication details: New Delhi : Galgotia pub. co., c2003

Availability: Items available for loan: Hamu Mukasa Library (5)Call number: 380.10294 BHA, ...

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Advertising Management / Rajeev Batra, John G. Myers, David A. Aaker. by

Batra, Rajeev
Myers, John G
Aaker, David A

Edition: 5th ed.

Publication details: New Delhi : Prentice Hall, c2005

Availability: Items available for loan: Hamu Mukasa Library (4)Call number: 380.10294 BAT, ...

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The Impact of Television Advertising on Children / Namita Unnikrishna and Shailaja Bajpai by

Unnikrishna, Namita
Bajpai, Shailaja

Publication details: New Delhi : Sage Publications, c1996

Availability: Items available for loan: Hamu Mukasa Library (3)Call number: 302.234 UNN, ...

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Advertising and Marketing to the New Majority / Gail Baker Woods . by

Woods, Gail Baker

Publication details: Belmont : Wadsworth Publishing co, c1995

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 658.8348 WOO. Not available: Hamu Mukasa Library: In transit (1).

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Advertising Works 10 : cases from the IPA advertising effectiveness awards / Edited by Nick Kendall by

Kendall, Nick

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: United Kingdom : NTC publications limited, c1999

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 659.111 ADA.

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How to Develope A Successiful Advertising Plan / James W. taylor. by

Taylor, James W

Edition: 2nd.ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Lincolnwood : NTC Busuness Books, c1989

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 659.10202 TAY.

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10.

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Advertising Management : concepts and cases / Manendra Mohan. by

Mohan, Manendra

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Tata McGraw - Hill Publishing Company Limited, Reprint 2003

Availability: Items available for loan: Hamu Mukasa Library (5)Call number: 659.1 MOH, ... Mbale College Library (1)Call number: 659.1 MOH.

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11.

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Ogilvy on Advertising / David Ogilvy. by

Ogilvy, David, 1911-1999

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Prion, 2007

Availability: Items available for loan: Hamu Mukasa Library (3)Call number: 659.1 OGI, ...

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12.

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Advertising / Frank Jefkins ; revised and edited by Daniel Yadin. by

Jefkins, Frank
Yadin, Daniel

Series: The M & E handbook series

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England : Printice Hall, c2000

Availability: Items available for loan: Hamu Mukasa Library (5)Call number: 659.1 JEF, ...

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13.

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Advertising : principles and effective IMC practice / William Wells ... [et al.]. by

Wells, William

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Singapore : Pearson, Prentice Hall, c2007

Availability: Items available for loan: Hamu Mukasa Library (20)Call number: 659.1 ADV, ...

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14.

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Issues in Advertising / Edd Applegate [an] Donald E. Parente. by

Applegate, Edd

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Dubuque : Kendall, c1991

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 659.1 APP.

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15.

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Salesmanship and Advertising : (questions-Answers) ; long, short, very short questions / S. K. Gupta. by

Gupta, S. K

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Vijay Nangar : Vishal Prakashan Mandir, c2008

Availability: Items available for loan: Hamu Mukasa Library (3)Call number: 658.81 GUP, ...

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16.

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My LIfe in Advertising & Sciencentific Advertising / ClaudeC.Hopkins by

Hopkins, Claude C

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGrawHill, c1996

Availability: Items available for loan: Hamu Mukasa Library (4)Call number: 659.1092 HOP, ...

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17.

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Advertising : principles and practice / William Wells, John Burnett and Sandra Moriarty. by

Wells, William
Burnett, John
Moriarty, Sandra

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Prentice Hall of India, c2003

Availability: Items available for loan: Hamu Mukasa Library (15)Call number: 659.1 WEL, ... Not available: Hamu Mukasa Library: In transit (1).

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18.

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Television Advertising that Works : an analysis of commercials from effective campaigns / Stephen W. Marshall, Marilyn S. Roberts. by

Marshall, Stephen W
Roberts, Marilyn Sue, 1949-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Cambria Press, 2008

Availability: Items available for loan: Hamu Mukasa Library (3)Call number: 659.143 MAR, ...

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19.

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Contemporary Advertising / William F. Arens, Michael F. Weigold, Christian Arens. by

Arens, William F
Weigold, Michael F, 1958-
Arens, Christian

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2008

Online resources:

Table of contents only

Availability: Items available for loan: Hamu Mukasa Library (10)Call number: 659.1 ARE, ...

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20.

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Advertising : principles and practice / Sandra Moriarty, Nancy Mitchell, William Wells. by

Moriarty, Sandra
Mitchell, Nancy
Wells, William

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Jersey : Peasson: Prentice Hall, c2009

Availability: Items available for loan: Hamu Mukasa Library (3)Call number: 659.1 MOR, ...

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